THE LUXURY INDUSTRY : NEW CHALLENGES
Business models are loosing visibility and ground.
Savvier consumers, new values appearing.
Key success and transformation factors :
Trustworthy relationship Brand / Consumers through strong storytelling Heritage / « Métier d’Art »
New expectations :
a more emotional, joyful and unexpected approach.
HOW TO TRANSFORM THE NARRATIVE AND THE RELATION TO THE CONSUMER ?
Optimize a lived luxury emotion along with a unique digital dimension
Strengthening your offering strategy by innovation and audacity while taking into account the new markets wibes.
Developing a more intimate relationship with the consumer : introducing the idea of sharing brand values and co-creation
Creating more meaning through a valorizing product approach
LUXURY BLISS : A CHANGE OF PERCEPTION, A NEW VISION ON THE BRAND.
RE-ENCHANT your Brand
ENLARGES its Universe to new aspirationnal values in order to enter an inspiring and magical dimension
ESTABLISHES A TAILOR MADE STRATEGIC VISION taking into account the DNA, the Heritage and the expectations of the brand
MEASURABLE AND VISIBLE DELIVERABLES:
Increase of the turnover
Growth of the customer’s flow
Evolution in the brand perception.