Strategic analysis of Brand DNA, core values and positioning.
Brand portfolio and profitability analysis.
Assessment of the Brand potential.
Identify growth opportunities.
Identification of stock volumes.
BRAND VISION :
New vision for the Brand, development of a Brand Strategy: action plan.
Definition of brand Identity /DNA and positioning.
Product strategy : Product structure and segmentation.
Define sales, marketing and distribution strategy : Business plan.
INTERNATIONAL MARKETS :
Expertise in North America, Asia (China focus), Middle East, Latin America (Brazil focus), European markets.
Understanding of market environment and consumer habits (market research).
Strategic brand positioning and communication.
Development of retail network / New store opening.
RETAIL CUSTOMER EXPERIENCE :
Create a consumer’s experience that is unique, playful, inspiring.
The experiment will be real and digital.
Define and execute digital strategy.
E-Commerce solutions: strategy and implementation.
Digital content development: photos, videos.
CREATIVE COMMUNICATION :
Communication strategy / Brand image building.
Social media / Press coverage.
Creation of Events and Experiences.
PR / Networking.
Print and digital communication.
In-store events / Designers, Artists collaborations.
OPERATIONAL COACHING :
The Implementation of the project is as important as the strategic vision defined beforehand.
Change Management : strategy implementation.
Plan and pilot transformation.
PROCESS / ORGANIZATION :
Establish new organization / restructuring / break the silos.
Define and implement new efficient processes and tools.
Training : enhance team competencies.
Recruitment : all job grades and positions.